I very much believe in the power of good writing. As such I admire the good work of companies like Mailchimp and Slack to promote good writing that is more approachable. Hence I was delighted when Anna Pickard started publishing some of Slack’s content style guide and writing principles. They follow Mailchimp’s great work, who published their voice and tone style guide already last year.
At work me and my team started writing a monthly newsletter. It started out as a mailing just for the broader team to help us understand what everybody else is working on. However, people enjoyed reading it and started sharing. Now we have a group of family and friends throughout the organisation that loves reading this newsletter every month. Although it might seem insignificant, it is one of the highlights of my job. It is a chance to connect with people, find out what they are working on and spread the good news. The newsletter is very different from other corporate emails, as we aim to write it in very accessible language (thank you Mailchimp and Slack for setting such good examples). We spend a good amount of time to get it right, and people appreciate it.
When I saw Anna speak earlier this year at Webstock, it clicked with me, why it was so hard and how we can make our job easier: Each month we were trying to figure out how to write a good newsletter from scratch, based on our experience. And even worse, we all did it individually. As a result, writing the newsletter took a lot of time and effort to make it sound right with good content and a consistent voice. We needed to reflect on what people love about the newsletter, why they read it despite their own email overload and write it down. This helps February-Michael be as good as January-Michael, and James write with the same passion as Elizabeth and vice versa.